Recession-Proof Your Business With Technology | Business Technology

Wall Street may be ready to claim that the worst recession in a generation is over but don’t tell that to businesses that didn’t receive any bailout money. Unemployment continues to rise and we all know that consumer spending is tied to jobs. Taking back our great economy will take time but until things turn around, business must proactively adapt or be forced to feel more pain. While we are all in the same boat, we found that businesses that are poised to prosper are concentrating their efforts on three main activities. These three critical adjustments include lowering overhead, increasing operational efficiency and boosting sales.While the answer in how to accomplish this effectively with minimal damage to employee morale and cash flow has eluded business for years, innovative technology may be able to help overcome the problem. Technology executive Steve Warren states, “Business needs to boost sales and lower overhead without adding personnel to the payroll. New virtual software is paving the way allowing that to happen”.


Virtual software tools that allow both broad and discrete business processes to be automated have been anticipated for years. Business can lower overhead drastically by using technology because they are able to forgo hiring even when labor capacity is stretched. Perhaps even greater value is realized when companies who need to conserve cash are able to pull back on an employee’s hours and allow software take over while the business weathers the storm.This provides relevant advantages in terms of cash flow and holding on to good employees. In the case of boosting sales, engaging Point of Purchase technology that allow business owners to have a “Virtual Salesperson” selling all day long without having to go through the hiring process and paying extra workers is also a meaningful benefit. Companies are even able to accumulate useful data about their target consumer which they can use to leverage additional profits and optimize marketing efforts.While these products certainly solve crucial issues, they seem most inviting because of the value they provide their users with. Technology insider Rob Betcher states, “Getting anyone to let go of a dime in this economy is going to be difficult. Therefore, the product and price points have to be optimized in order for business to realize ROI at an incredible rate. It looks like we are finally seeing that with the current tools on the market.”


We all know that things look the darkest before dawn and that eventually we will pull out of this mess. Business however, cannot keep its doors open and stay competitive with meaningless stock market valuations and analyst projections. If a company is to survive, their business plan must include proactive measures to pursue innovative ideas and creative solutions, all of which propelled the last bull market. Your only other option is to get in line, stick out your hand, and hope Uncle Sam thinks you’re dysfunctional enough to give its money to.

Small Business Technology Hiring Tips

Small business owners struggle with staying afloat. Unlike large industrial companies and franchises, small businesses do not have access to unlimited funding capital. Therefore, they cannot afford a large “turnover” in the workplace. One way to eliminate frivolous spending is to incorporate strong hiring practices. Implementing practical hiring techniques ensure small business owners that they are actually hiring, the best candidates for the job.

Employment in the construction industry declined in past years, and in the last few years, this industry has made a “great” comeback. Construction companies are reporting a new high in job growth, as new technology forges them into the new millennium. Construction is not all digging, and hammering. There is a technical side to construction that is continually increasing.

In 2013 construction companies have reported an increase in employment, of close to 2% per month. However, in the month of October a new high in employment reached nearly 3.5%, this is an increase from March. Florida, California and Texas have the highest employment rates in construction. This increase comes from the real estate and energy sectors. Texas led in the increase with 3.23 percent, with California following close behind, and Florida making a noticeable mark, with an increase of 52 percent.

With construction now being in high demand, small businesses are forced to “up their game”, if they want to play in the big leagues. This means investing in employees with construction engineering experience. New machineries, new building materials, in addition to new energy efficient building designs are bombarding the future. From a technological standpoint, construction is coming fast forward into designing “buildings of the future”.

Newly developed vacuum insulated glass, optimized fa├žade window systems, membrane building refurbishment, and electrochromic glazing are new names in construction, but not in technology. Construction companies, especially small businesses are expected to attract and retain technical minded employees.

However the best shot small businesses have at hiring the right workers for the job, is through state assisted training. Many colleges and technical schools are putting up great incentives, for students who want to pursue a career in construction. With computer aided designing, and architectural design, students are more than ready to plunge into a construction career, once they complete their training. With the need of qualified workers being so great, companies are willing to hire competent workers, while they are still n school.

Construction companies can recruit their most qualified applicants, while they are yet learning. This allows the company to get the best workers and the most competent, while students are enhancing and perfecting their skills. This is a win, win solution to filling the construction shortage, and the unemployment gap. New technology in construction, bring these two worlds together in a way, which is profitable for everyone.